Selective Exposure to HIV prevention
Grant Number: RO1NR08325-01
Duration: 5 years
Dates: 08/02 to 08/07
Total direct costs: $2,037,194
Funded by: National Institute of Nursing Research (NINR) of the National Institutes of Health (NIH)
Program Officer: Martha Hart
Field Site: Alachua County Health Department
Number of participants: 1,130
Although large amounts of resources have been dedicated to the design of programs to persuade people to use condoms, little if any work has been done to identify the characteristics of messages and interventions that increase exposure to or participation in these programs.
This project was designed to:
a) identify the conditions that increase participation in programs to induce condom use, and
b) design messages and interventions that have the potential to attract reluctant audiences and influence their actions.
This project searches for answers to some relevant questions:
a) Who is most likely to participate in an intervention to increase condom use?
b) How can we increase participation in interventions to induce condom use?
c) Do people with different levels of initial condom use participate in condom-use interventions to different degrees?
d) What are the ways of introducing and promoting interventions to maximize participation by reluctant audiences who are not yet using condoms?
How will we achieve our research objectives?
Two types of methods were used in an attempt to achieve our research objectives. First, we used meta-analytic techniques to compare the behavioral patterns of samples with different participation rates in prior reports of HIV-intervention-outcome research. Second, two field studies conducted at the Alachua County Health Department provided convergent evidence concerning the extent to which the past behavior of the audience influences participation in HIV prevention. The first study was observational. The second consisted of a field experiment to observe voluntary exposure to or participation in interventions by a given target group, after precisely varying the presentation of different interventions to increase perceptions of confidence.
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